Miller Coors Sales Pitch

I went to a case competition in Washington D.C for Miller Coors. I was asked to prepare a sales pitch for Joe, a bar owner in Chicago, who was considering reducing the amount of Miller Coors products he sold and replace them with craft beers. The mission was to convince him to continue being your customer and ensure future sales.

My approach consisted of 3 main points:

1) Inform Joe about the importance of knowing your audience. I gave him a breakdown of the demographics, psychographics and lifestyle of the population of Chicago based on Nielsen PRIZM segments. I also mentioned specific findings on beer choices for sports fans and habits when attending bars.

2) I showed Joe all the offerings Miller Coors had for consumers. Such as promotions, free rides, sporting event sponsorships, etc that lead to the brand's popularity.

3) I informed Joe about the benefits of a strategic partnership with Miller Coors. These included training and education for bartenders, brand variety, on-site events, free point of sale graphics for promotions, and a strong base of knowledge of the beer industry.

My pitch was accompanied by print outs of the graphic below, so that the audience could have a visual with all the necessary information to follow along. The judges were very impressed with my performance and congratulated me on the content of my pitch as well as the design of the visual aid.